Daphne所属的公司，为 EarthSound 拟定了一份打入台湾市场的行销企划。待众人坐定之后，Daphne携带从容和悦的神情，起身上台开始了这场presentation。
Good afternoon and thank you for coming today. My name is Daphne Fu, and I'm the Project Manager in Taipei for JacksonWang. I'm here today to present our firm's marketing1 plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound. I hope that some of our excitement willrub2 off onall of you.
下午好，感谢各位今天的莅临，我是Daphne傅，JacksonWang公司台北区域的项目经理。今天在这里向各位说明本企业的行销企划，是针对贵公司将商品打入富裕的台湾市场合拟定的。依据大家的调查，台湾市场潜藏着丰厚的价值，对于天籁所面对的机会，大家感到十分开心，期望能把这种感觉传达给在座的各位。
I'll start with a few facts and figures about the health and beauty products market in Taiwan. Next, I'llgo overthe standard types of advertising3 that have been successful for these products in Taiwan. Finally, I'll analyze4 current opportunities and give a few recommendations5. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.
我第一会报告一些实质状况与数据，有关台湾健康美容用品的市场；然后，再说明典型的成功广告案例，有关此类商品打入台湾市场的情形。最后，我会剖析现在的机会并提出什么时间建议。简报之后，我将发给各位一本关于这份行销计划的报告书，里面写得很详细。
Because we all have tight schedules, I'd like to introduce the first point, the current state of Taiwan's health and beauty market...
我了解大伙都非常忙，我想立刻就开始介绍今天的第一项主题：台湾健康美容用品的市场现况
Notes:
1. rub off on 沾到；感染
Rub 原是磨擦的意思，而 rub off 则指擦掉；rub off on是美式使用方法，它的意思是把（某物）擦掉，再把它抹于另一件物品上，引申有将个人想法、行为影响了别人或把情绪感染给其他人的喻意。值得注意的是，这个词组是以物为主语，而不是人，请参考本文和下例。
Since you're new to the team, I hope some of my confidence will rub off on you.
你是这个团队的新成员，期望我的信心能感染你。
2. go over 浏览；细心检查
这个词组有两层意思：一是指把某个文件看过一下或事情讨论一遍，只须得到一个基本定义就好；另一个意思则是精密地审察。
Let's go over some ways to make our office more efficient.
让大家非常快地讨论几个使办公室更有效率的方法。
句型总结
● 说明简报目的
1. I'm here today to present our firm's marketing plan.
2. My purpose today is to present our firm's marketing plan.
3. My goal for this meeting is to present our firm's marketing plan.
4. The aim of this presentation is to present our firm's marketing plan.
5. The reason why I'm here today is to present our firm's marketing plan.
Presenter一站上讲台，不论下面的听众是不是了解今天的主题，都要先介绍presentation的目的，如此不仅能够帮助听众认识下面要讲的内容，也是一个最常见、正式的开场白。I am here today to...就是个很简洁好用的句型。
● 逐项说明大纲
1. I'll start with... Next,... Finally,...
2. First,... Second,... Third
3. To begin with... Moving right along,... To close,...
4. I'll open with... Then I'll... And I'll wrap up with...
5. Step one is to... After that we'll... And our final step is to...
说明presentation的目的之后，下面应该把presentation的大纲根据顺序告诉听众，帮助听众学会内容的构造。而介绍大纲的重点是要条理分明、次序了解。比如文中所用的I'll start with...（刚开始是）Next,...（下面是）Finally,...（最后是），就是一个非常不错的例子。
● 进入正题
1. I'd like to introduce the first point - the current state of Taiwan's health and beauty market.
2. Now I'll go over the first point - the current state of Taiwan's health and beauty market.
3. Now I'll review the first point - the current state of Taiwan's health and beauty market.
4. Now I'm going to consider the first point - the current state of Taiwan's health and beauty market.
5. It's time to discuss the first point - the current state of Taiwan's health and beauty market.
在开始讨论不一样的主题之前，还是要把该段内容的重点提一下，如此可以帮助自己和听众有条理地听和说。I'd like to introduce... 是个非常常见的句型，可以了解的告知观众，就要进入某个主题了。
特别提示
讲台之于演说者有如舞台之于演员。舞台上有的地方会使你成为观众瞩目的焦点；而有的地方却会让观众视若无睹。聪明的演说者应学习站在正确的角度上，以适合的地方面对你的观众。
当演讲者做presentation时，讲台放置的地方以中央优于左右两旁，前方（挨近观众）胜于后方，左方又胜过右方。
在presentation时，如果是以演讲者为主，则屏幕地方应放置在演讲者的右后侧，这就构成了人为主，屏幕为辅的成效。
在presentation时，无论是你的右半边脸较好看，或是左半边脸较迷人，正面整个面对观众是最强势的地方，第二是正面75度角，再而半侧面，背对则最弱。
上海理工大学何旖文供稿