商品的销价格格在企业的推广过程中是一个十分敏锐而又最很难有效控制的原因。它直接关系着市场对商品的同意程度,影响着市场需要量即商品销量的大小或企业收益多少。因此,讨价还价是商务公关职员在商务活动中的一项必须具备技能。

让大家来看下面2段小对话:

Dialogue I

A: What's your price per dozen for leathern gloves?/每打皮手套的价格是多少?

B: 30 dollars per dozen./每打30USD。

A: It's much too high. We have another offer for a similar one at a much lower price./太贵了。同样的商品,大家另外得到的价格比这低得多。

B: I can assure you that our price is the most favorable. A trial will convince you of my words./我向你保证,大家的价格是最佳惠的,尝试一下你就了解了。

A: If you can go a little lower, I'd be able to give you an order on the spot./假如你能把价格减少些,我目前就订货。

B: This price of yours is out of the question. You musk1 know that the cosplayt of production has risen a great deal in recent years./这是不可能的。你了解,近几年里生产本钱与日俱增。

A: I hope you'll give a second thought to it./期望你再考虑一下。

B: We have to discuss the problem later./大家只好下次再讨论这个问题了。

Dialogue II

A: Well, to come straight to the point, could you tell us something about your new price?/那好,单刀直入地说吧,能讲讲你们的新价格吗?

B: Most willingly. It's $600 per ton./非常乐意。每吨价格600USD。

A: That's a high price./好贵啊!

B: But you know, the price of this article has soared up since last year./但你了解,自去年开始这种产品的价格猛增。

A: I know. But I must say it's still unacceptable./我了解。但我还是不可以同意这个价格。