Glocalization is the adaptation of international products around the particularities of a local culture in which they are sold. The process allows integration1 of local markets into world markets.
全球当地化（全球化与当地化两个英文单词的混成词）是指全球化的商品适应所销售国家的当地化特点。在这一过程中，当地市场与全球市场将融合在一块。
The term first appeared in a late 1980s publication2 of the Harvard Business Review.
这一定义初次出目前上世纪80年代晚期的《哈佛商业评论》上。
McDonalds restaurants menus adopted the practice and customized its menus to suit local tastes in various countries.
为了适应不同国家大家的口味，麦当劳连锁店的菜单各不相同，则是全球当地化的一个典型例子。